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Google Ads that bring Northampton businesses qualified leads
We find where your budget is leaking, fix it, and track every call and form back to the ad that brought it in.
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via Meta lead form
1 hr ago
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Google Ads in Northampton
What does Google Ads management cost, and what do you get?
Google Ads management with Foskett Marketing costs £300 a month, or 20% of your ad spend if that's higher, plus a one-off £400 set-up. Your ad spend is paid straight to Google, never through us, and the ad account is in your name. There's a 3-month minimum, then it's month to month with 30 days' notice. We set up call and form tracking before any money is spent, build campaigns around the searches your buyers actually make, write offer-led ads, and block the searches that waste budget. Every two weeks you get an update on spend, leads and what we changed. Ads can bring enquiries within days of launch, and results usually improve from the second month as wasted spend is cut. We're based at 8a South Street, Northampton, and run Google Ads for service businesses across Northamptonshire and the UK.
Management fee
£300 a month, or 20% of ad spend if higher
Set-up
£400 one-off. Offer, ads and tracking built for you
Your account
In your name, and ad spend goes straight to Google
First enquiries
Often within days of launch, improving from month two
From search to enquiry
They search
A buyer searches for what you offer.
Your ad shows
Clear, offer-led copy at the top of Google.
They visit
A focused page that makes enquiring easy.
You get the lead
Tracked back to the exact search and ad.
We manage every step, and cut anything that doesn’t lead to enquiries.
What’s included
Everything needed to run ads properly
Setup, management and reporting, handled by the people you speak to.
Account setup or audit
Built properly, or fixed where it’s wasting money.
Offer-led ad copy
Written to win the click and the enquiry.
Budget control
Spend focused where it brings in leads.
Keyword research
The searches your buyers use, and the ones to block.
Conversion tracking
Calls and forms tracked, not just clicks.
Fortnightly updates
Spend, leads and what we changed.
Your first 30 days
WEEK 1
Audit and tracking
We audit any existing account and set up call and form tracking before a pound is spent.
WEEK 2
Build and launch
Campaigns built around real buyer searches, with negative keywords and offer-led ads.
WEEKS 3-4
Cut the waste
We check search terms closely and cut anything that isn’t bringing in enquiries.
MONTH 2 ONWARDS
Improve
New ads tested, budget moved to what works, and an update from us every two weeks.
No long wait to find out if it’s working. Here’s what happens once you’re on board.
Minimum term
3 months, then month to month
Pricing
What it costs
One clear monthly fee, a one-off set-up, and nothing hidden. Your ad spend goes straight to Google, so you always see exactly what’s being spent.
Management fee
£300 a month, or 20% of ad spend if higher
Example
£1,000 ad spend = £300 fee. £2,500 ad spend = £500 fee
Ad spend
Paid directly to Google
Setup
£400 one-off. Your offer, ads and tracking, built for you
WHO WE WORK WITH
Who we run Google Ads for
Based in Northampton, we run Google Ads for established service businesses across the UK. Campaigns can target a single town, a county or the whole country, depending on where your clients are.
Professional services
Accountants, solicitors, consultants, surveyors and other firms that sell expertise.
Trade and commercial services
Commercial cleaning, facilities management, building and maintenance companies.
B2B service companies
IT support, recruitment, training and other businesses that sell to businesses.
"Josh is my go to; made himself so easy to work with and really understood how to help my business get booming online. He went above and beyond."
Daniel Wachowicz III · Google review
Google Ads questions
Still unsure? Get in touch
How much do I need to spend?
It depends on your market. Your free analysis includes a recommended budget, so you know the numbers before you commit.
Who owns the ad account?
You do. It’s in your name and stays yours.
My current account is a mess. Can you take it over?
Yes. We audit it first and fix the biggest leaks before another pound is spent.
Should I be on Facebook instead?
Different jobs. Google catches people already searching; Meta reaches them before they search. See Meta Ads
What if I want to stop?
After the first 3 months it’s month to month, and you can cancel any time with 30 days’ notice.
Do you only work with Northampton businesses?
No. We’re based in Northampton and work with service businesses across the UK. Everything is done remotely, and we’re happy to meet in person if you’re local.
Do I need a landing page?
It helps. Sending ads to a focused page usually brings more enquiries than sending them to your homepage. We’ll tell you whether your current pages will do the job.
How quickly will I get enquiries?
Ads can bring enquiries within days of launching. The first few weeks are about cutting wasted spend, so results usually improve from the second month.
Stop paying for clicks that don’t convert
We’ll look at your market, your competitors’ ads and where your budget should go. Free, no obligation, no hard sell.