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Meta Ads that create demand for Northampton businesses
Facebook and Instagram ads for service businesses in Northampton and across the UK.
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Meta Ads in Northampton
What does Meta Ads management cost, and what do you get?
Facebook and Instagram ads management with Foskett Marketing costs £300 a month, or 20% of your ad spend if that's higher, plus a one-off £400 set-up. Your ad spend is paid straight to Meta, never through us. There's a 3-month minimum, then it's month to month with 30 days' notice. Every campaign starts with a clear, specific offer, because people on Facebook and Instagram aren't searching for you yet. We target the right people in your area, set up lead forms they can fill in without leaving the app, retarget people who've shown interest, and track every lead with the Meta Pixel. Every two weeks you get an update on spend, leads and what we changed. Leads usually start within the first two weeks, and cost per lead tends to drop after the first month of testing. We're based at 8a South Street, Northampton, and run Meta Ads for service businesses across Northamptonshire and the UK.
Management fee
£300 a month, or 20% of ad spend if higher
Set-up
£400 one-off. Offer, ads and tracking built for you
Ad spend
Paid straight to Meta, never through us
First leads
Usually within the first two weeks
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HOW IT WORKS
The offer does the heavy lifting
People on Facebook and Instagram aren’t searching for you yet. A clear, specific offer is what makes them stop, so every campaign starts there.
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Reach the right people in the right area
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Lead forms that work without leaving the app
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Retargeting for people who’ve shown interest
What's included
Campaign strategy
Who to reach and what to offer them.
Lead forms
Enquire without leaving Facebook or Instagram.
Audience targeting
The right people, plus retargeting.
Tracking
Meta Pixel and lead tracking set up properly.
Ad copy & creative
Offer-led ads, using your photos and videos or new ones we make.
Fortnightly updates
Spend, leads and what we changed.
Your first 30 days
WEEK 1
Offer and audience
We agree the offer, who we’re targeting and where, and set up tracking.
WEEK 2
Launch
Ads and lead forms go live, usually testing two or three different angles.
WEEKS 3-4
Find the winner
We move budget to the ads and audiences bringing in the best-value leads.
MONTH 2 ONWARDS
Scale and refresh
New creative before the old ads tire, and an update from us every two weeks.
From the first conversation to leads coming in. Here’s what happens once you’re on board.
Pricing
What it costs
One clear monthly fee, a one-off set-up, and nothing hidden. Your ad spend goes straight to Meta, so you always see exactly what’s being spent.
Management fee
£300 a month, or 20% of ad spend if higher
Example
£1,000 ad spend = £300 fee. £2,500 ad spend = £500 fee
Ad spend
Paid directly to Meta
Setup
£400 one-off. Your offer, ads and tracking, built for you
Minimum term
3 months, then month to month
WHO WE WORK WITH
Who we run Meta Ads for
Based in Northampton, we run Facebook and Instagram ads for established service businesses across the UK, targeting the areas and the kinds of people you actually want as clients.
Professional services
Accountants, solicitors, consultants, surveyors and other firms that sell expertise.
Trade and commercial services
Commercial cleaning, facilities management, building and maintenance companies.
B2B service companies
IT support, recruitment, training and other businesses that sell to businesses.
"He's professional, easy to work with, and really understands how to help businesses grow their online presence. You can tell he genuinely cares about getting great results for his clients!"
Matt G · Google review
Meta Ads questions
Still unsure? Get in touch
Do I have to start posting on Facebook?
No. Ads work without regular posting.
Who makes the images and videos?
We use your photos and videos if they're strong. If not, we make new ones.
How much do I need to spend?
It depends on your market. Your free analysis includes a recommended budget, so you know the numbers before you commit.
Wouldn’t Google Ads be better?
Different jobs. Meta reaches people before they search; Google catches them when they do. Many businesses run both. See Google Ads
What if I want to stop?
After the first 3 months it’s month to month, and you can cancel any time with 30 days’ notice.
Do you only work with Northampton businesses?
No. We’re based in Northampton and work with service businesses across the UK. Everything is done remotely, and we’re happy to meet in person if you’re local.
Do Meta Ads work for B2B services?
They can, when the offer is specific and the targeting is tight. For some B2B services, Google Ads or SEO will do better, and we’ll tell you if that’s the case.
How soon will I see leads?
Usually within the first two weeks. The first month is for testing offers and audiences, so cost per lead tends to drop after that.
Turn scrollers into leads
We’ll look at your market, what your competitors are running and the offer we’d lead with. Free, no obligation, no hard sell.